Media research and consultancy
Medialogi Ltd, founded in 2018, is a Finnish company specialising in knowledge and insight about the media. We provide research and consultancy services, content production, and training for media reseachers as well organisations of all sizes across the media sector.
Our clients include the Ministry of Education and Culture, Business Finland, Audiovisual Producers Finland – APFI, the Finnish Film Foundation, Film Tampere, Yle, and the Swedish research company Mediavision.
HEIDI KEINONEN
Phd, Title of Docent
I am a media industry expert and non-fiction author with over 20 years of experience in research and education. Throughout my career, I have held academic positions primarily at the University of Turku and Tampere University, and most recently at the University of Vienna in Austria. My research interests include television and film production, media history, the structures of the media industry, public broadcasting, and the genres of film, radio, and television.
The media offers an endless range of research topics, providing diverse perspectives on culture and society. Within the audiovisual field, I am inspired by storytelling through drama and the transformation of creative work into sustainable business. I am particularly interested in transnational and intermedial intersections and crossings. In recent years, my work has examined, among other things, the development of Finnish serial drama in radio and television, the historical intersections of film and television, and the challenges of European animation production.
Peer-reviewed publications
I have authored or co-authored two peer-reviewed monographs and over 30 journal articles or book chapters. My publications in English include:
Development of program format adaptation in Nordic public service television. Media and Intercultural Communication: A Multidisciplinary Journal 3(1) (2025).
From a literary genre to a television genre: The circulation of “Finnish weird”. SERIES International Journal of TV Serial Narratives 8:1 (2022).
Modes of engagement with musical talent shows: Studying audience engagement as a set of experiences (co-authored by Pia Majbritt Jensen, Anna Maria Lemor & Andrea Esser). Participations 15:2, 58-76 (2018).
The power of the format catalogue: How global institutional structures determine television production in a small national market. Critical Studies in Television 13:2 (2018).
Television format as cultural technology transfer: Importing a production format for daily drama. Media, Culture & Society 39:7 2017).
From public service broadcasting towards soci(et)al TV. Producers’ perceptions of interactivity and audience participation in Finland and Israel (co-authored by Oranit Klein-Shagrir). Nordicom Review 38:1 (2017).
Public service television in a multi-platform environment: A comparative study in Finland and Israel (c0-authored y Oranit Klein-Shagrir). VIEW – Journal of European Television History & Culture 3:6 (2014).
Semi-Commercial or Semi-Public Service? Legitimacy and regulation of commercial television in Finland (co-authored by Heikki Hellman). Comunicazioni Sociali 2013:3 (2013).
Early Commecial Television in Finland: Balancing between East and West. Media History 18:2 (2012).
Research reports
Selvitys tilausohjelmapalveluille asetettavan maksuvelvoitteen mahdollisista vaikutuksista Suomessa [Report on the effects of the options for implementing a financial contribution obligation imposed on on-demand audiovisual media services in Finland, co-auhored by Eerika Vermilä]. Ministry of Education and Culture (2023).
Musiikin käyttö audiovisuaalisissa tuotannoissa. Nykytilan kartoitusta ja toimenpide-ehdotuksia [Use of music in audiovisual productions, co-authored by Erika Vermilä]. Helsinki: Finnish Music Publishers Association (2022).
Kotimainen av-ala kiihtyvässä muutoksessa. Pula osaajista kasvun esteenä [Domestic audiovisual industry in change. Lack of competent workforce as an obstacle for growth, co-authored by Eerika Vermilä]. Helsinki: Business Finland.
Suomi tuotantopalvelumaana [Finland as a production service country, co-authored by Eerika Vermilä]. Helsinki: Audiovisual Producers Finland – APFI ry (2019).